Paper Detail

Transparent by Design, Usable in Practice? A Formative Usability Study of a Conversational Product Advisor

Kevin Schott, Dagmar Kern, Daniel Hienert

arxiv Score 6.6

Published 2026-07-23 · First seen 2026-07-24

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Abstract

Large language models can make conversational product advisors fluent but opaque. If they hide the logic behind a ranking and the evidence for a recommendation inside natural-language replies, they challenge users' ability to understand, trust, and steer the results. One response is to build transparency into the advisor. We report a formative, moderated think-aloud usability study of one such system: a chatbot for laptop search with constrained natural-language generation, an on-demand ranking explanation, and a comparison feature. Seven participants completed three laptop-search tasks and reported post-task usability measures. We coded their sessions into severity-rated usability problems. Ease and satisfaction during the tasks were high, but two findings stand out. First, transparency by design did not guarantee understanding: several participants valued the ranking explanation in principle, yet it caused the most severe problem. Second, participants valued the effort the advisor saved, but some wanted additional direct-manipulation controls. We contribute a severity-prioritized set of usability problems and design implications for human-centered conversational product advisors.

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BibTeX

@article{schott2026transparent,
  title = {Transparent by Design, Usable in Practice? A Formative Usability Study of a Conversational Product Advisor},
  author = {Kevin Schott and Dagmar Kern and Daniel Hienert},
  year = {2026},
  abstract = {Large language models can make conversational product advisors fluent but opaque. If they hide the logic behind a ranking and the evidence for a recommendation inside natural-language replies, they challenge users' ability to understand, trust, and steer the results. One response is to build transparency into the advisor. We report a formative, moderated think-aloud usability study of one such system: a chatbot for laptop search with constrained natural-language generation, an on-demand ranking },
  url = {https://arxiv.org/abs/2607.21513},
  keywords = {cs.HC, cs.IR},
  eprint = {2607.21513},
  archiveprefix = {arXiv},
}

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